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Market segmentation

A collection of resources from the ICAEW Library & Information Service on market segmentation. This marketing technique involves treating customers as distinct groups of buyers with particular needs, characteristics and aspirations.

2013: the year of being single
Marketing, 1/30/2013, p.28-31
Singletons' rise to be the biggest consumer group is a shift brands must respond to, writes David Benady. Could singles save the UK high street?