A new roving team of “Ambassadors” have been appointed by Chartered Accountants’ Benevolent Association with the aim of making the charity and its services more accessible.
The volunteers, who have come from an accountancy background, will attend industry events across the country where they will represent CABA and present a human voice and face for the organisation.
Kath Haines, Chief Executive at CABA, said: “It is impossible for CABA to have representatives on the ground at every event that we would like to attend, especially in the far flung corners of the country.
“The Ambassadors initiative will mean that we are able to show a human presence at more places where chartered accountants and their dependants are likely to be present and offer help and advice on a group or one-to-one basis.”
Kath added that while CABA was investing in technology-driven methods of making its services more accessible, such as a soon-to-be-launched new web site, there was also a strong case for the human approach.
She explained: “There are a very wide range of people of all ages and backgrounds that CABA can potentially help. Some of them may want to approach us by sending a tweet from their smartphone while others may want to talk directly to an Ambassador who they meet at an industry event. It is a question of covering as many communication channels as possible and making CABA accessible to all.”
An initial trial team of three CABA Ambassadors will undergo an induction programme early in 2012, with more to follow if the pilot scheme proves to be a success.
Rate this article
Voting has now ended.