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How to market your business during a downturn

If the country you are based in is going through a downturn, the Library & Information Service has a range of resources to help you successfully market your business in difficult economic times.

Keys to success: How to effectively rebrand during a recession
Franchising World; March 2011, Vol. 43 Issue 3, p.52-53

The article discusses the need for businesses to view a recession as an opportunity to grow or reinvent their brands instead of just waiting for the recession to end. Studies have shown that a recession can be a good time to engage in a rebranding effort despite the amount of time and money needed. Tips on launching a rebranding program during a recession are presented, including monitoring consumer trends, developing a clear brand strategy, and spending wisely.