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Market segmentation

A collection of resources from the ICAEW Library & Information Service on market segmentation. This marketing technique involves treating customers as distinct groups of buyers with particular needs, characteristics and aspirations.

What's on this page?

  • Online articles
  • Small Business Update
  • Useful links
  • Articles and books from the Library

Contact the Library

Expert help for your enquiries and research.

E  library@icaew.com
T  +44 (0)20 7920 8620
F  +44 (0)20 7920 8621

Online articles

The library provides access to a range of articles in full text from leading business, finance and management journals. Access to articles is provided to logged-in ICAEW members, ACA students and other entitled users subject to suppliers' terms of use.

Precious bundles of insight

Matthew Valentine discusses the use of market segmentation for product innovation.

2013: the year of being single

Singletons' rise to be the biggest consumer group is a shift brands must respond to, writes David Benady.

Selling into micromarkets

How to use big data to uncover lucrative new hot spots.

Segmenting the base of the pyramid

The bottom of the economic pyramid is a risky place, but profits can be made there if companies link their financial success with their constituencies' well-being.

Segmentation re-examined

Market segmentation can shape the market to increase a brand's chances of winning.

Small Business Update

Small Business Update is a monthly magazine for SMEs with articles covering the latest regulatory developments, practical advice and hot topics.

Make customer segmentation work


Reaching potential buyers with a targeted message at the right time is key to maintaining sales growth. By examining your existing customers and segmenting them into groups, you can identify who spends what when.

Disclaimer: These publications from Atom Content Marketing are for general guidance only, for businesses in the United Kingdom governed by the laws of England. Atom Content Marketing, expert contributors and ICAEW (as distributor) disclaim all liability for any errors or omissions.

Useful links

Segment your customers
Guide from Business Link which covers: why to segment, approaches to segmentation, the benefits, customer management and niche markets.

How to segment your market
A brief outline on how to use market segmentation and what smaller companies can do to segment their markets. The page includes definitions of key terms used such as psychographics, life stage, belief and value system. Part of the Business Owner's Toolkit from Bizfilings.

Institute for the Study of Business Markets
This institute based at Penn State University provides access to their working papers via an online research database.

Market segmentation
An overview of the process of market segmentation from the Market Segmentation Company including examples and alternative segmenting ideas.

Market segmentation and targeting
Portal from SWlearning contains general articles on market segmentation and sections on specific market areas such as: mature and young age groups.

Segmentation and targeting
Section from the Chartered Institute of Marketing (CIM) on market segmentation and targeting, part of CIM's Marketing Planning Tool.

Segment your way to a more profitable practice
An August 2013 AccountingWEB article investigating whether accountancy practices using market segmentation risk blocking potential sources of growth. Pros and cons of the approach are identified.

Articles and books in the Library collection

To find out how you can borrow books from the Library please see our guide to book loans.

You can obtain copies of articles or extracts of books and reports by post, fax or email through our document supply service.

Can't find what you are looking for?

If you're having trouble finding the information you need, ask the Library & Information Service. Contact us by telephone on +44 (0)20 7920 8620, by fax on +44 (0)20 7920 8621 or by email at library@icaew.com.

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