A collection of resources from the ICAEW Library & Information Service on market segmentation. This marketing technique involves treating customers as distinct groups of buyers with particular needs, characteristics and aspirations.
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A Complete guide to market segmentation
Article from CleverIsm that deals with what is market segmentation, types of market segmentation and steps of market segmentation.
Group your customers into market segments
Guide from the Canada Business Network which aims to explain the basics of how to sort your customers into groups. It covers: the benefits of segmentation, customer management, approaches to segmentation and niche markets.
Market segmentation in B2B markets
Guide from B2B International, B2B market research specialists. It covers sections on how to segment, using statistics to arrive at a segmentation and segmentations to work with.
A practical guide to market segmentation
Guide from B2B International, B2B market research specialists, giving ten steps in market segmentation.
Segment your way to a more profitable practice
An August 2013 AccountingWEB article investigating whether accountancy practices using market segmentation risk blocking potential sources of growth. Pros and cons of the approach are identified (free registration required).
Understanding your target market is critical for success
An article on what smaller companies can do to collect demographic and lifestyle information on their customers. Part of the Business Owner's Toolkit from Bizfilings.
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