Management Quarterly

This publication was produced for many years in association with Cranfield School of Management and focused on the core elements of an MBA programme.

Finance

Financial planning and reporting 
View journal article from MQ1

Time value of money (webcast)

DCF & Interest rates 
View journal article from MQ3

The cost of equity 
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The cost of capital 
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Shareholder value 
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Valuation of companies 
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Financial instruments 
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Strategic issues in acquisitions 
View journal article from MQ10

Option contracts 
View journal article from MQ11

Structuring a venture capital deal 
View journal article from MQ12

Marketing

Marketing in today's world 
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Strategic marketing planning 
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Understanding the customer 
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Understanding customers: the organisation 
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Relationship marketing 
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Market research and information technology 
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Market segmentation and positioning
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The marketing toolkit 
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Managing the marketing mix 1
View journal article from MQ9

Managing the marketing mix 2
View journal article from MQ10

Key account management
View journal article from MQ11

Successful brand building
View journal article from MQ12

Strategy

What is Strategy?
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Corporate strategy 
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Strategic alliances 
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Competitive strategy: magic bullet or quack cure? 
View journal article from MQ4

Tools for understanding strategic environments
View journal article from MQ5

Innovate or die: assessing internal strategic resources
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Assessing internal capabilities 
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Strategic choice
View journal article from MQ8

Thinking about thinking
View journal article from MQ9

Strategic change 
View journal article from MQ10

Thinking about globalisation
View journal article from MQ11

The future of strategy: seize the day 
View journal article from MQ12

View a full archive of Management Quarterly .