This publication was produced for many years in association with Cranfield School of Management and focused on the core elements of an MBA programme.
Financial planning and reporting View journal article from MQ1
Time value of money (webcast) DCF & Interest rates View journal article from MQ3
The cost of equity View journal article from MQ4
The cost of capital View journal article from MQ5
Shareholder value View journal article from MQ6
Valuation of companies View journal article from MQ7
Financial instruments View journal article from MQ8
Strategic issues in acquisitions View journal article from MQ10
Option contracts View journal article from MQ11
Structuring a venture capital deal View journal article from MQ12
Marketing in today's world View journal article from MQ1
Strategic marketing planning View journal article from MQ2
Understanding the customer View journal article from MQ3
Understanding customers: the organisation View journal article from MQ4
Relationship marketing View journal article from MQ5
Market research and information technology View journal article from MQ6
Market segmentation and positioning View journal article from MQ7
The marketing toolkit View journal article from MQ8
Managing the marketing mix 1 View journal article from MQ9
Managing the marketing mix 2 View journal article from MQ10
Key account management View journal article from MQ11
Successful brand building View journal article from MQ12
What is Strategy? View journal article from MQ1
Corporate strategy View journal article from MQ2
Strategic alliances View journal article from MQ3
Competitive strategy: magic bullet or quack cure? View journal article from MQ4
Tools for understanding strategic environments View journal article from MQ5
Innovate or die: assessing internal strategic resources View journal article from MQ6
Assessing internal capabilities View journal article from MQ7
Strategic choice View journal article from MQ8
Thinking about thinking View journal article from MQ9
Strategic change View journal article from MQ10
Thinking about globalisation View journal article from MQ11
The future of strategy: seize the day View journal article from MQ12
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Chartered Accountants’ Hall, Moorgate Place, London, EC2R 6EA
Chartered Accountants' Hall, Moorgate Place, London, EC2R 6EA