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New age advisers

In the latest in our series about the M&A strategies of Corporate Finance Faculty member firms, James Fillingham, head of acquisitions at PwC, tells Marc Mullen how the firm is keeping pace with digital transformation.

How does M&A fit in with PWC's general plans for growth?

Our growth strategy is about adapting to the new world environment, building out our services by embracing developments in technology. This applies not just to the UK, but across all the other territories we work in. We have always been a people business. But, increasingly, technology and big-data analytics are enabling us to do more in-depth, real-time analysis.

So we are looking to adapt our business to play in that space much more effectively, and often getting there quickly involves acquisitions. All of the Big Four, ourselves included, have been investing heavily in consulting arms and non-audit services, because we are no longer just legacy audit firms. Acquisitions are being made to build out a suite of offerings. These play to both the depths of our client relationships and the things our reputation is built on – such as trust and verification – but in a contemporary setting.

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