ICAEW.com works better with JavaScript enabled.

Sport

View articles on the sports industry and keep up-to-date with legislation changes and court judgements affecting football, horseracing, ticketing, and more.

Join the Community

Join the Entertainment, Sport & Media Community and get access to premium content.

Find out more

Most articles are only available to Entertainment, Sport & Media Community members. Log in or find out how to join the Community.

Sponsorship in sport

This is exclusive item - please log in or subscribe to view this item.

Thirty years ago newspapers were writing obituaries for the Olympic Games. The USA had boycotted Moscow 1980 and the Soviet Union returned the favour to Los Angeles four years later but sports sponsorship had existed long before all this.

Money talks in sport

The more money a team spends on players’ wages in elite professional sport, especially in top-level European club football, the greater the chance of winning titles and championships.