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Tips for top presentations

If your job entails talking to and influencing people Tom Bird and Jeremy Cassell have prepared a six-step guide to presentation fundamentals that will almost certainly help you make your point.

If your job entails talking to and influencing people Tom Bird and Jeremy Cassell have prepared a six-step guide to presentation fundamentals that will almost certainly help you make your point.

On average, every adult spends 23 minutes of each working hour trying to influence people. Whether we are trying to get people to commit to action, change their mind about something or urge them to prioritise something, influencing is a critical aspect of our working life. As a manager or leader it is even more important. Your influencing situations are likely to have high stakes and might also involve the need to present (either formally or informally) to groups of people. We examine what it is the best presenters do that enables them to maximise the positive impact and influence of their presentations.

From our work with highly effective presenters in a variety of businesses and professional firms we have identified six presentation fundamentals that help ensure your business presentations have a successful outcome. Paying attention to these when you are planning and preparing your presentations will make you more influential and will engage your audiences more effectively.

This is an extract from the Business & Management Magazine, Issue 254, May 2017. 

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