Why ethics are so important

The work of the accountancy profession is crucial to the effective working of markets across the world (that is the mechanism for the provision of finance to organisations and the protection of those who supply it).

Put very simply, investors may lose financially if their investment decisions are based on inadequate information and this would deter further investment. A loss of confidence in financial reporting could therefore undermine the economy.

Working to the highest standards of ethics and professionalism allows the public, investors and regulators to have confidence in the profession. Your ethical behaviour can protect not only your own reputation but that of the profession as a whole. Both are equally important.

We have a collective responsibility to apply principles, such as integrity and objectivity that will enable high quality financial reporting, and effective financial management and organisations practices; to protect investors, businesses and the wider public interest and ensure high standards in your own personal conduct in day-to-day life.