Sue Best, director, central marketing
Sue Best joined the ICAEW in September 2005 as the Institute’s first marketing director. She is responsible for the central marketing team.
Sue has over 15 years experience in professional services marketing. Her career started in marketing in the oil and gas industry.
She moved to Ernst and Young where she was the marketing manager responsible for industry sectors and ultimately for developing the marketing strategy. She also set up marketing functions in Central and Eastern Europe.
Most recently Sue was national sales and business development director at Grant Thornton where she was responsible for development of their entrepreneurial business services. For ten years she was marketing director at HLB Kidsons (now part of Baker Tilly).
Sue has a BA Hons in Modern Languages and speaks French, Spanish and Portuguese.
She is a member of Institute of Directors, a chartered marketer and member of the Chartered Institute of Marketing.
She is married with two boys.