Well-presented infographics capture the reader’s attention and impart important information quickly. So we asked three design agencies to show us how they’ve been helping clients communicate corporate data more effectively.
Excel has been both a blessing and a curse for finance functions. Obviously it’s a brilliant tool – most FDs and FCs would be lost without it – and its charting functions have helped them visualise data much more easily.
Too easily, perhaps? It’s great to place a few pointed charts into the board pack instead of reams of eight point spreadsheet print-outs. But the basic options for graphs and charts that Excel offers perhaps blind us to some more creative infographic treatments that might allow external audiences and non-financial managers (even some FDs) to understand what’s happening more quickly and completely.
If it’s true a picture is worth a thousand words, maybe it can stand for a fair few spreadsheets, too. So we looked at some interesting treatments being used to communicate key data to stakeholders and asked the three corporate report design agencies to explain the thinking behind them.
This is an extract from the Finance & Management Magazine, Issue 200, June 2012.