ICAEW has launched a campaign to raise awareness of ICAEW Chartered Accountants and their high street firms as a trusted source of advice and support.
The campaign highlights the fact that ICAEW Chartered Accountants can provide reliable and professional guidance to help achieve business success, in an environment where anyone can call themselves an accountant.
Print adverts will appear in seven national newspapers and 21 regional newspapers starting in November, reaching more than 16 million UK adults. Two radio adverts are featured on Absolute Radio and LBC and will be live across an eight week period, reaching 8 million UK adults.
You can view the print adverts and listen to the radio adverts here.
It may surprise you to know that you don't need any sort of qualification to be called an accountant in the UK – the designation ‘accountant’ is not a protected term.
So if you're thinking of using the services of an accountant you should look for someone who has a professional qualification; always check what qualifications and experience they have as there are many risks of not seeking professional advice from a qualified accountant.
Appointing an ICAEW Chartered Accountant or ICAEW Member Firm will ensure you get someone who is: