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Briefings for SMEs

For concise, practical advice on core business issues, browse a collection of four-page briefings produced by Atom Content Marketing for the busy practitioner, director and entrepreneur.

You can access the briefings by topic through the subject gateways or through the A–Z below. They can be downloaded as PDFs free of charge.

Disclaimer: These publications from Atom Content Marketing are for general guidance only, for businesses in the United Kingdom governed by the laws of England. Atom Content Marketing, expert contributors and ICAEW (as distributor) disclaim all liability for any errors or omissions.

A

Access knowledge and networks

Advertising

An email policy for your employees

An internet policy for your employees

Apply for environmental grants, loans and awards

B

Balance business and family responsibilities

Basic IT management for start-ups

Be more self-confident and assertive

Being a treasurer

Being sued

Benchmarking

Benefit from networking

Better business telecoms

Budgeting

Build your company's board

Building customer loyalty

Business angels

Buying a business

Buying a franchise

Buying premises

C

Car finance

Choose and use accountants and lawyers

Choosing accounting software

Choosing computer accessories

Communicating with employees

Comply with basic employment law

Conduct an environmental review

Cost control

Create a prototype

Create a sales strategy for growth

Creating a brand

Creating a valuable business

Credit control

D

Debt recovery

Decide if running a business is for you

Design

Designing your website

Develop an export strategy

Develop an import strategy

Direct mail and email marketing

Directors' responsibilities

Discipline and grievance issues

Discrimination

Dismissing employees

E

Ecommerce

Effective PR

Effective board meetings

Email, calendars and instant messaging

Employees who work from home

Employment contracts

Employment tribunals

Environmental business travel

Ethical finance for your business

Everyday workplace policies

Exhibitions

Export finance

F

Factoring and invoice discounting

Filing and records management

Finance for non-financial managers

Finance your community organisation

Finance your high-growth business

Finance your start-up business

Financing equipment

Find advisers in finance, law, HR and intellectual property

Find premises for your business

Find the right premises for growth

First steps to exporting

Floating your company

Forming a business

Fulfil your business' environmental obligations

G

GDPR - your data protection responsibilities

Get help setting up and running a business

Get key business strategies right

Getting a grant for your business

Getting out of a lease

Getting the most from your IT system

Go green and benefit your business

Graduate recruitment

H

Health and safety law

Health and safety risk assessment

I

ISO 9000

Import finance

Incentive pay

Increasing profitability

Innovation

Insolvency

Insurance against legal claims

Insure your business

Interest on late payments

International trade logistics

Internet and email law

Interviewing

Intranets

Introduce an environmental management system

Investors in People

J

K

Keeping your data safe

Key performance indicators

L

Leadership

Legal responsibilities of community organisations

M

Maintaining your IT system

Making an insurance claim

Manage overseas business relationships

Manage your intellectual property

Managing change

Managing insurance risks

Managing your cash flow

Managing your creditors

Managing your sales team

Managing your time

Market and sell overseas

Market innovative products and services

Market research

Market your new business

Marketing with your database

Minimum wage and statutory pay obligations

Motivating employees

Moving premises

N

NVQs

Negotiating

Network servers

Networking your business

New product development

O

Overdrafts and bank loans

P

Payroll software

Pensions for business owners

Pensions for senior managers

Pensions for your employees

Performance appraisals

Personal development plans

Plan and budget for growth

Plan your long-term financial security

Planning your exit from your business

Planning your marketing

Price your product or service

Produce sustainable products and services

Property licences

Protecting your IT system

Purchasing

Q

R

Recruit and pay a sales team

Recruitment

Reduce pollution and waste

Redundancy

Remote working

Remuneration

Rent reviews and rating assessments

Renting premises

Research your export markets

Rights for working parents and carers

Role of the company secretary

Running a community organisation

S

SWOT analysis

Sales presentations

Search engine optimisation

Securing your premises

Select and negotiate with suppliers

Sell your products or services

Selling a business

Set up and maintain your books

Setting up an office

Sickness issues and SSP

Source green suppliers and equipment

Specifying and buying IT

Strategic acquisitions

Stress management

Subsidised and guaranteed loans

Suing

T

Teambuilding

The law on flexible working

U

Understand VAT and duty on imports and exports

Understand contracts and key trading laws

Understand legal issues for exporters

Understand legal issues for importers

Understand your business finance

Use social media to market your business

Using a consultant

Using accounting software

Using software legally

Using the internet for research

Using training effectively

V-Z

Valuing a business

Venture capital

Working time regulations

Writing a business plan

Writing a mailshot

Writing an advertisement

Your firm and the Data Protection Act

Your money and your business

Your sales strategy

Your website strategy

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