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Researching your market

A collection of books, articles, guides and links on understanding and researching markets.

What's on this page?

  • eBooks
  • Briefings
  • Online articles
  • Useful links
  • Articles and books from the Library

Contact the Library

Expert help for your enquiries and research.

E  library@icaew.com

T  +44 (0)20 7920 8620
F  +44 (0)20 7920 8621


The Library provides full text access to a selection of key business and reference eBooks from leading publishers. eBooks are available to logged-in ICAEW members, ACA students and other entitled users. If you are unable to access an eBook, please see our Help and support advice or contact library@icaew.com.

Business to business market research

Designed to help the reader develop core business-to-business market research skills and to apply research effectively.

Conducting marketing research for international business

A practical guide to expanding into foreign markets, written from a US perspective.

Emerging trends, threats and opportunities in international marketing: what executives need to know

A book on the recent changes in international marketing and their implications for business leaders.

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Terms of use: You are permitted to access, download, copy, or print out content from eBooks for your own research or study only, subject to the terms of use set by our suppliers and any restrictions imposed by individual publishers. Please see individual supplier pages for full terms of use.


Briefings are four-page guides from Atom Content Marketing written for the busy practitioner, director and entrepreneur providing concise, practical advice on core business issues.

Research your export markets


Thorough research is essential before you start exporting. Research helps you identify the best opportunities, understand how to sell into new markets and avoid costly mistakes.

Market research


Market research helps you understand your competitive position, spot opportunities, reduce risks and make better decisions.

Market innovative products and services


Marketing any product or service is vital to its success, highlighting the benefits of your product or service to existing and potential customers.

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Online articles

The library provides access to a range of articles in full text from leading business, finance and management journals. Access to articles is provided to logged-in ICAEW members, ACA students and other entitled users subject to suppliers' terms of use.

Tread carefully with big data

Thanks to modern data mining, companies can target customers with highly-tailored ads. However, if this practice feels invasive it can prompt a backlash.

When surveys get lost in translation

The article addresses the common issues in conducting international surveys and offers common troubleshooting techniques. Topics include the impact of a region's culture on how marketers conduct the survey, factors that can influence the willingness and ability of the respondents to spend time on the survey such as culture and education, market conditions and segments being studied, and the importance of translating research questions into the language of its subjects.

Uncertain future of market research, The

The article discusses uncertainty in the market research's future due to changes in the business environment and business marketing. Also included are details on market research's design, use of random sampling selection for representation of the population, and the importance of observation method for research purposes. Details related to the experimental method's impact on the business outcomes are also included..

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Useful links

Market research providers

AMA Research
AMA Research specialise in reports covering the building and construction industry. The sectors covered include Bathrooms and kitchens; Heating and electrical; Home & garden; Building products, distribution & hire; Construction sectors, contractors and facilities management. AMA also provides marketing list databases of for several sectors.  

Business Monitor International
Provides industry forecasts and competitive analysis of major developed and emerging global markets. Reports can be browsed and bought online.

Global Data
Produces market research reports as part of their consultancy services. Sectors include consumer, retail, technology, healthcare and financial services. Global monitor has recently taken over several other market data companies including MarketLine and Canadean. They produce over 15,000 reports a year. A lists of reports can be found in the Report Store.

Economist Intelligence Unit
Provides an industry briefing & forecasts service for the automotive, consumer goods, energy, financial services, healthcare and telecoms industries in various countries. Non-subscribers can buy reports from the EIU store.

Provides research on consumer markets around the world. Users can view for free a listing of the reports available, tables of contents and sample reports.

Comprehensive collection of market research reports from over 700 publishers covering products, trends, regions, demographics, industries and companies. Free registration provides access to abstracts and tables of contents.

IBIS World
IBIS world produce industry research reports on the UK, USA, China, Canada  and Australia as well as global reports. Reports cover 700 different industries in the USA and over 340 in the UK. 

Key Note
Market research reports covering major UK industry sectors. Reports can be browsed by sector or A-Z. Table of contents and executive summaries are free of charge.

Publisher of market research reports on consumer markets. Visitors to the site can search the database of reports and view contents pages.

Research and Markets
Source for international market research and market data, holding thousands of research publications from publishers, consultants and analysts. Abstracts, executive summaries, samples and indexes/tables of contents are available to view before buying reports.


Market Research Society
Professional body for individuals employed in market research. The site has a useful FAQ section covering topics such as conducting research, finding an agency and sources of published research.

Insights Association
American body formed in 2017 by the merger of the Marketing Research Association and the Council of American Survey Research Organizations. Has 'growing' international membership.





Articles and books in the Library collection

To find out how you can borrow books from the Library please see our guide to book loans.

You can obtain copies of articles or extracts of books and reports by post, fax or email through our document supply service.

Can't find what you are looking for?

If you're having trouble finding the information you need, ask the Library & Information Service. Contact us by telephone on +44 (0)20 7920 8620, by web chat or by email at library@icaew.com.

ICAEW accepts no responsibility for the content on any site to which a hypertext link from this site exists. The links are provided ‘as is’ with no warranty, express or implied, for the information provided within them. Please see the full copyright and disclaimer notice.