ICAEW.com works better with JavaScript enabled.

Marketing your practice

Marketing can help to get your firm in front of the businesses most likely to need your services. On this page you can find information on successful practice marketing and the services we provide to help you.

What's on this page?

  • Online articles
  • Useful links: reports and guidance
  • Mailing lists
  • Articles and books in the Library collection

Contact the Library

Expert help for your enquiries and research.

E  library@icaew.com

T  +44 (0)20 7920 8620

Featured book

The pioneering practice
(CreateSpace, 2018) 
Marketing strategies to help your practice stand out.

To borrow this book please contact the Library.

Featured article

5 reasons for social media
Why a social media strategy could be an important business tool for your accountancy firm.

Five reasons for social media

Why a social media strategy could be an important business tool for your accountancy firm.

Web marketing myths debunked

Advice on how financial advisers can create a website that resonates, inspires and generates leads. Is your website falling for any of these financial marketing myths?

The struggle towards social media sophistication

A look at how accounting firms are adapting to using platforms like Linkedin, Facebook and Twitter for marketing purposes, while some are moving onto entirely new social platforms.

Showing 3 of 10 items

Useful links

Guide to practice management for small- and medium-sized practices
4th edition, 2018
IFAC publication with advice on building and growing your firm, the needs of clients, creating a brand, marketing and promotion.

Know-how guides
Collection of short guides from PracticeWeb on marketing for accountancy practices.

Accountancy profession online engagement benchmarking report
A 2013 PracticeWEB report summarising the results of a survey on online engagement. The report covers website content, social media, search engine marketing, cloud computing and online accountancy systems.

The 12 biggest mistakes made by accountancy firms! And how to avoid them
A series of blog posts by Insight Marketing. Covers mobile web visitors, offline marketing, and what is expected and required online.

Further resources

A further selection of resources on marketing (including checklists and eBooks) are available from the marketing and sales section. The pages in this section cover marketing plans, customer care, brands and e-marketing.

Mailing lists

The ICAEW Library & Information Service can provide mailing lists to help you target your marketing. Mailing lists can be produced using criteria such as turnover, industry sector and location.

Articles and books in the Library collection

Selected articles

Seven steps to successful selling 
Economia, Dec 2013
How to see your firm through your clients' eyes and consider what your firm can offer which distinguishes it from its competitors.

Case studies : social media 
Accounting Today, Feb 2013
Examples of firms using social media to promote themselves, communicate, generate client leads, and help with recruitment.

Selected books

Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success 
(Wiley, 2013)
The book covers five areas: creating a marketing strategy, establishing a brand, implementing a marketing communications program, generating leads, and winning new clients.

Accountants, the natural trusted advisors: how proactive, value-added services can help you live up to your status 
(Vivid Publishing, 2012)
Shows how to identify good clients, sell them your services and expand your footprint into niche markets.

Find more articles and books

To find out how you can borrow books from the Library please see our guide to book loans.

You can obtain copies of articles or extracts of books and reports by post, fax or email through our document supply service.

Can't find what you are looking for?

If you're having trouble finding the information you need, ask the Library & Information Service. Contact us by telephone on +44 (0)20 7920 8620, by web chat or by email at library@icaew.com.

ICAEW accepts no responsibility for the content on any site to which a hypertext link from this site exists. The links are provided ‘as is’ with no warranty, express or implied, for the information provided within them. Please see the full copyright and disclaimer notice.