If your employer Googled your name, what would they find? Pictures on Facebook? Your Spotify music collection? Or search results from someone who shares your name and uses very colourful language?!
This is made up of all your online content: your Facebook page, LinkedIn, Twitter, blogs, online profiles, articles you have commented on, tagged photos. There is an endless stream of information about you on the web.
You might think the myriad content out there is too unwieldy, too difficult to control. You could ignore it, or try hiding it.
But, you could also turn it to your advantage! By having a positive online brand you will:
As a job seeker, you will find this invaluable.
Social media content needs maintenance. I’m not suggesting you try and cover everything. Pick one website and work on it. LinkedIn is a good choice.
Complete your profile – an easy way is to use your CV details. Remember this is a public profile and check your spelling!
Find the people you know and send them a request to add them as a contact. Start by looking up the companies you have worked for.
Don’t be afraid ask for recommendations. People are happy to give them if they know you well enough. It can be in any capacity – worked for / worked with / done business with – not just managers. This gives a wider idea of the type of person you are and highlights your strengths
Finally, remember to join the ICAEW group.
CABA offers to support to members and their families on a range of matters. Their dedicated careers microsite offers career coaching and advice on developing your personal brand, including your social media profile.