Our site navigation is changing. Read about the latest changes.
Thirty years ago newspapers were writing obituaries for the Olympic Games. The USA had boycotted Moscow 1980 and the Soviet Union returned the favour to Los Angeles four years later but sports sponsorship had existed long before all this.
Subscribe and gain full access to exclusive content.
This content is not freely available. To access 'Sponsorship in sport' you need to be one of the following:
Specialist resources for those working in or advising clients in the entertainment, sport and media industries. Industry events, free webinars and news that address the broad range of challenges facing the creative industries.
* Subscription fees run on an annual basis from 1st January to 31st December each year. Fees are not dependent on date of joining and therefore not prorated.