Tips and guidance on marketing your practice.
Use the things that set chartered accountants apart to help you market your practice. These include:
Chartered accountant brochure: 'Don't take a chance with your finances'
Members have told us that they want to differentiate ICAEW Chartered Accountants from other accountants in the marketplace.
In response to this, we have developed the chartered accountant brochure.
Email footers and disclaimers
See what the mandatory legal requirements are for an email footer in the UK
This helpsheet outlines the principles governing the marking of practice activities.
Based on feedback from members we have developed logos allowing both firms and individuals to promote themselves as ICAEW chartered accountants. We also have logos for insolvency practitioners who take their licence from ICAEW.
Article on building your business through personal recommendation, April 2011.
This helpsheet outlines the conditions and restrictions governing the use of the title 'chartered accountant' by firms.
List your firm in ICAEW's Directory of Firms.
Take advantage of an exclusive offer for member firms and promote your firm in Thomson Local Directory.
Consult our A-Z list for more resources to help you market your practice.
Technical Advisory Services provide copy checking services to ensure that your practice letterhead and marketing materials meet ICAEW requirements.
For just £25 for an A4 sheet or equivalent the technical advisory team will check your marketing material to ensure that it is consistent with the requirements of the ICAEW Code of Ethics.
Checking your material before publication can avoid complaints and unnecessary expense and our normal turnaround time is two working days.
Email your material to firstname.lastname@example.org
Your practice letterhead and other stationery must comply with legislation, including the Companies Act requirements as well as ICAEW’s Regulations and Guidance statement ‘The names and letterheads of practising firms’.
Avoid unnecessary expense and other problems by getting your draft stationery checked by the technical advisory team before you send it to your printers.
There is no charge for this service and our normal turnaround time is two working days.
Please email your material for checking to email@example.com
This helpsheet outlines the legal requirements and guidance for naming and describing practices and for the content of the practice's letterhead.