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Marketing your practice

Tips and guidance on marketing your practice.

Using your chartered accountant status

Use the things that set chartered accountants apart to help you market your practice. These include:

  • your qualification, training and experience
  • the fact that you are required to keep up to date and undertake continuing professional development
  • your adherence to ICAEW's bye-laws, regulations, standards, and Code of Ethics
  • your firm's membership of the Practice Assurance scheme
  • the fact that ICAEW sets and monitors standards and provides guidance on a range of subjects
  • the fact that you have professional indemnity insurance and
  • the fact that people can contact ICAEW if there's a dispute.

Social media

Introduction to social media

Simon Gough 27-09-2016

Knowing how to build appropriate strategies around the key social platforms and implement and monitor them, can provide small and medium-sized firms with a highly cost-effective way of communicating.

Using social media

Technical helpsheet highlighting key considerations for individuals and employers when using social media.

Managing social media to avoid reputational damage

Corporate Governance Community 04-12-2017

Jennifer Janson, Six Degrees and Jamie Harley, PwC discuss the potential impact of social media on reputation, how best to manage this risk and use social media to the benefit of the organisation.

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Client referrals

Section 240-280

12-10-2011

Effective from 1st January 2011. This part of the Code describes how the conceptual framework contained in General Application applies in certain situations to professional accountants in public practice.

Directories and services

Promote your firm

Find a Chartered Accountant is the official online directory of ICAEW firms, driving new business your way.

ICAEW Business Advice Service (BAS)

05-03-2012

Our ICAEW Business Advice Service (BAS) plays a vital role in the business support landscape, offering free advice and resourceful finance advice guides to start-ups and SMEs in thousands of locations across the UK.

Brand and logos

ICAEW logos

17-06-2014

ICAEW logos are available for use by ICAEW members, ICAEW licensed insolvency practitioners and ICAEW probate accredited firms to help you promote the value and services you provide.

Brand management

27-05-2015

Find out more about brand management, including developing a personal brand.

Helpsheets and support

Marketing

Premium Content: This is exclusive item - please log in or subscribe to view this item.

02-01-2015

This helpsheet has been issued to outline the key principles governing the marketing of practice activities.

Use of 'chartered accountant'

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Ethics Advisory Service 27-04-2015

This helpsheet outlines the conditions and restrictions governing the use of the title ‘chartered accountants’ by firms.

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Copy checking services for your practice

Technical Advisory Services provide copy checking services to ensure that your practice letterhead and marketing materials meet ICAEW requirements.

Marketing

For just £25 for an A4 sheet or equivalent the technical advisory team will check your marketing material to ensure that it is consistent with the requirements of the ICAEW Code of Ethics.

Checking materials before publication can avoid complaints and unnecessary expense and our normal turnaround time is five working days.

Email your material to information.centre@icaew.com

Practice letterheads

Your practice letterhead and other stationery must comply with legislation, including the Companies Act requirements as well as ICAEW’s Regulations and Guidance statement ‘The names and letterheads of practising firms’.

Avoid unnecessary expense and other problems by getting your draft stationery checked by the Regulatory Information team before you send it to your printers.

There is no charge for this service and our normal turnaround time is two working days.

Please email your material for checking to ethics@icaew.com

Library and information services

Marketing and sales

Articles, books and online resources from the ICAEW Library & Information Service on marketing and sales including brand management, customer relations and marketing plans and strategy.

Can't find what you are looking for?

If you're having trouble finding the information you need, ask the Library & Information Service. Contact us by telephone on +44 (0)20 7920 8620, by web chat or by email at library@icaew.com.