Grow your business by working with an agent
Agents can help you grow your business by reaching markets you could not otherwise target, or not target as economically, for example, if you are a new business or venturing into a new market. As most agents are self-employed (ie not employed by your business), this article focuses on self-employed agents.
An agent acts on your behalf to negotiate legally binding sales of your products or services. Although an agent may arrange a sale, the sale contract will be between you and the customer. Businesses often appoint agents in overseas markets because a local partner has existing local customers, contacts and relationships, and better understands the local business culture and practices.
You must be sure the agent has a sufficient market reputation and the financial strength to achieve what you want.