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How we started selling overseas

Howard Flood, international director at Warmup PLC, an under-floor heating systems manufacturer and supplier based in Brent, explains how they identified opportunities to expand sales by entering overseas markets.

"We set up the company in 1994 selling electrical undertile heating systems for kitchens, bathrooms and conservatories. Our products proved a hit in the UK, with sales growth averaging 30-40 per cent each year.

"By 2004, staff who had spent time networking overseas realised there were sales opportunities abroad, with few competitors in our market. We saw a move into exporting as a way of sustaining the high growth rates of previous years.