Top accountancy influencers roar
22 January 2020: ICAEW has released a list of the top 40 online accountancy influencers – individuals tweeting about and discussing accountancy related topics.
The list highlights individuals in the UK who discuss subjects such as tax, insolvency, audit, and finance on social media, and was created for the #ICAEWROAR event.
Among the top 40 influencers are maths teacher and TV presenter Bobby Seagull (@Bobby_Seagull), Chief Executive of the Tax Justice Network Alex Cobham (@alexcobham), and tax justice campaigner and co-founder of the Green New Deal Richard Murphy (@RichardJMurphy), who is number one on the list.
Creating the list began with a public call for nominations of individuals seen as positive influencers who discuss accountancy themes. Next, social media listening was used to look at metrics relating to the influencers’ accounts, including audience retweets, author tweets, positive and neutral sentiment, visibility and audience relevance. These metrics were then put into an algorithm to give the final list.
The formula was tailored to emphasise quality of tweets over quantity, putting more value on topical engagement on each author’s tweets, rather than on the amount of times they have tweeted. ICAEW’s values of integrity, objectivity and respect for others were also applied to the tone of voice of the tweets and retweets, determining the data we included in our metrics.
ICAEW aims to foster discussion among our members and beyond in relation to regulatory, technological, environmental and economic challenges in the accountancy profession. #ICAEWROAR celebrates those who have entered the virtual debating chamber, posted their views online in a responsible manner and influenced others to do the same.
Our brand values are imperative to the way we communicate, behave and position ourselves, and the influencers in the top 40 list are in sync with them. Well done to all the influencers.