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Business names

Are you trying to decide on a name for your own business? Use our selection of books, articles, links and guides to find more information on all aspects of choosing a company name.

What's on this page?

  • Legal Alert
  • Online articles
  • Useful links
  • Articles and books

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Legal Alert

Legal Alert is a monthly checklist from Atom Content Marketing highlighting new and pending laws, regulations, codes of practice and rulings that could have an impact on your business.

Showing 3 of 5 items

Disclaimer: These articles from Atom Content Marketing are for general guidance only, for businesses in the United Kingdom governed by the laws of England. Atom Content Marketing, expert contributors and ICAEW (as distributor) disclaim all liability for any errors or omissions.

Online articles

The Library provides access to leading business, finance and management journals. These journals are available to logged-in ICAEW members, ACA students and other entitled users subject to suppliers' terms of use.

Where did you get that name?

Six independent agency start-up owners describe the inspiration behind their company names.

The right name can make or break a business

Article on the importance of having a company name which helps the customer understand the nature of the work carried out.

How to avoid company name clashes

Tips for avoiding company name clashes in various countries, with case examples - covers the UK, US, Germany, Russia, China and Hong Kong.

Articles are available to logged-in ICAEW members, ACA students and other entitled users.

Useful links


Names and letterheads of practising firms
This ICAEW guidance applies to all ICAEW members in practice including affiliates, member firms and employees of member firms.


Choosing a name for your company, partnership or business
Government guidance on what names you can and can't use.

Name availability search
Companies House has developed a ‘Company Name Availability Search’ as part of their WebCHeck service.

Incorporation and names
Companies House guidance on choosing a company name and sensitive words and expressions to avoid. There are a number of restrictions on your choice of company names.

Guides and reports

Choosing a business name
This section of the Startups online business magazine features articles and videos on the legalities of business names, the importance of domain names and changing your business name.

How to create a business name
Find out how to generate the perfect name for your new business or company with advice from Entrepreneur Handbook, on business names generation, trademarks, website addresses and more.

What’s in a name? Get the details right
A 2015 article by Jennifer Adams for AccountingWEB on how important it is to be careful in naming a company. Requires free registration.


To find out how you can borrow books from the Library please see our guide to book loans.

You can obtain copies of articles or extracts of books and reports by post or email through our document supply service.

Can't find what you are looking for?

If you're having trouble finding the information you need, ask the Library & Information Service. Contact us by telephone on +44 (0)20 7920 8620, by web chat or by email at library@icaew.com.

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