Are you trying to decide on a name for your own business? Use our selection of books, articles, links and guides to find more information on all aspects of choosing a company name.
What's on this page?
- Legal Alert
- Online articles
- Useful links
- Articles and books
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Financial Times Guide to Business Start Up 2017/18
(FT Publishing International, 2016)
Chapter 11, 'Names and brands', covers legal aspects of registering and how to build your reputation through letterheads, labels and packaging.
You will need to be logged-in to the website to read this eBook.
Legal Alert is a monthly checklist from Atom Content Marketing highlighting new and pending laws, regulations, codes of practice and rulings that could have an impact on your business.
Landlords with unlet unoccupied commercial properties will welcome a High Court ruling that a scheme allowing them to avoid paying business rates on them is not unlawful on grounds of public interest.
Businesses should ensure service messages sent to customers electronically do not include marketing messages - unless the recipient consented to receiving marketing communications and they otherwise comply with privacy and electronic communication rules.
Small and medium-sized businesses should not be afraid to engage with larger businesses which infringe their registered trade marks, as registration of their mark puts them in a strong position, a recent ruling makes clear.
Disclaimer: These articles from Atom Content Marketing are for general guidance only, for businesses in the United Kingdom governed by the laws of England. Atom Content Marketing, expert contributors and ICAEW (as distributor) disclaim all liability for any errors or omissions.
Where did you get that name?
Six independent agency start-up owners describe the inspiration behind their company names.
Company name fluency
This research study on business names indicates that corporations with shorter and simpler names attract more trading in their stock, more stockholders, and higher valuation ratios than corporations with longer names.
The right name can make or break a business
Article on the importance of having a company name which helps the customer understand the nature of the work carried out.
Articles are available to logged-in ICAEW members, ACA students and other entitled users.
Names and letterheads of practising firms
This ICAEW guidance applies to all ICAEW members in practice including affiliates, member firms and employees of member firms.
Choosing a name for your company, partnership or business
Government guidance on what names you can and can't use.
Name availability search
Companies House has developed a ‘Company Name Availability Search’ as part of their WebCHeck service.
Incorporation and names
Companies House guidance on choosing a company name and sensitive words and expressions to avoid. There are a number of restrictions on your choice of company names.
Guides and reports
Choosing a business name
This section of the Startups online business magazine features articles and videos on the legalities of business names, the importance of domain names and changing your business name.
What’s in a name? Get the details right
A 2015 article by Jennifer Adams for AccountingWEB on how important it is to be careful in naming a company. Requires free registration.
Articles and books in the Library collection
To find out how you can borrow books from the Library please see our guide to book loans.
You can obtain copies of articles or extracts of books and reports by post, fax or email through our document supply service.
Can't find what you are looking for?
If you're having trouble finding the information you need, ask the Library & Information Service. Contact us by telephone on +44 (0)20 7920 8620, by web chat or by email at firstname.lastname@example.org.
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