Are you trying to decide on a name for your own business? Use our selection of books, articles, links and guides to find more information on all aspects of choosing a company name.
What's on this page?
- Legal Alert
- Online articles
- Useful links
- Articles and books
Legal Alert is a monthly checklist from Atom Content Marketing highlighting new and pending laws, regulations, codes of practice and rulings that could have an impact on your business.
Owners of unused trade marks should consider how they can use their marks, or risk being unable to bring a passing off action against anyone who uses a similar mark, a recent ruling makes clear.
UK businesses with .eu Top-Level Domain (TLD) domain names will want to review whether they need to register alternatives following a recent Notice from the European Commission on the potential impact of Brexit on such domain names.
Businesses in a registered trade marks dispute should consider whether the ability to prove pre-existing goodwill in the proposed marks created by someone else in a particular locality only, could mean the registration is invalid, and constitute a defence to an infringement claim.
Disclaimer: These articles from Atom Content Marketing are for general guidance only, for businesses in the United Kingdom governed by the laws of England. Atom Content Marketing, expert contributors and ICAEW (as distributor) disclaim all liability for any errors or omissions.
Where did you get that name?
Six independent agency start-up owners describe the inspiration behind their company names.
The right name can make or break a business
Article on the importance of having a company name which helps the customer understand the nature of the work carried out.
How to avoid company name clashes
Tips for avoiding company name clashes in various countries, with case examples - covers the UK, US, Germany, Russia, China and Hong Kong.
Articles are available to logged-in ICAEW members, ACA students and other entitled users.
Names and letterheads of practising firms
This ICAEW guidance applies to all ICAEW members in practice including affiliates, member firms and employees of member firms.
Choosing a name for your company, partnership or business
Government guidance on what names you can and can't use.
Name availability search
Companies House has developed a ‘Company Name Availability Search’ as part of their WebCHeck service.
Incorporation and names
Companies House guidance on choosing a company name and sensitive words and expressions to avoid. There are a number of restrictions on your choice of company names.
Guides and reports
Choosing a business name
This section of the Startups online business magazine features articles and videos on the legalities of business names, the importance of domain names and changing your business name.
How to create a business name
Find out how to generate the perfect name for your new business or company with advice from Entrepreneur Handbook, on business names generation, trademarks, website addresses and more.
What’s in a name? Get the details right
A 2015 article by Jennifer Adams for AccountingWEB on how important it is to be careful in naming a company. Requires free registration.
Articles and books in the Library collection
To find out how you can borrow books from the Library please see our guide to book loans.
You can obtain copies of articles or extracts of books and reports by post or email through our document supply service.
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