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Case law: Patent owners can mark products with web address

Patent owners now have an easier way to mark their products by simply using a web address of a page giving details of the patent – rather than having to set out the details on the product itself.

Legal Alert

This update was published in Legal Alert – October 2014

Legal Alert is a monthly checklist from Atom Content Marketing highlighting new and pending laws, regulations, codes of practice and rulings that could have an impact on your business.

Under new rules that came into force on 1 October 2014, a product can be marked with a web address instead of words such as 'patent applied for', provided the web page at that address clearly associates the patent number with the product. This allows patent owners to change their web page, rather than each product, if the status of their patent changes.

The address of the owner's home page is unlikely to meet the criteria – patent owners in countries where this is already possible have invariably set up special pages dedicated to their patent details.

The Government has issued guidance on the new rules.

Operative date 
April 2015

Recommendation 
Download the webmarking guidance from the GOV.UK website.

Disclaimer: This article from Atom Content Marketing is for general guidance only, for businesses in the United Kingdom governed by the laws of England. Atom Content Marketing, expert contributors and ICAEW (as distributor) disclaim all liability for any errors or omissions.

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