A collection of books, articles, guides and links on customer care, building customer loyalty and customer relationship management.
Operational transparency
Customers are less less likely to value work they don't see. The article proposes adopting operational transparency to help customers understand and appreciate the value being added.
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The Library provides full text access to a selection of key business and reference eBooks from leading publishers. eBooks are available to logged-in ICAEW members, ACA students and other entitled users. If you are unable to access an eBook, please see our Help and support advice or contact library@icaew.com.
The book includes chapters on integrating technology and telecoms with business strategy, implementing change, system planning and designing, and technology assessment and maintenance. It also looks at the role of customers in sales innovation and the implementation of new technology and software.
This book is aimed at organisational managers. It offers practical guidance on building sales loyalty with strong customer service, tailoring customer services to the right audience, and the types of customer services required by different businesses.
A guide to valuing intangible assets when carrying out a business valuation. The author provides insights on measuring aspects of a business that may previously have seemed immeasurable, including customer satisfaction, organizational flexibility, technology risk, the value of information and technology return on investment (ROI). The book also covers measuring risk through modeling with the Monte Carlo simulation, a tool which can be used for almost any kind of risk analysis.
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The Library provides access to leading business, finance and management journals. These journals are available to logged-in ICAEW members, ACA students and other entitled users subject to suppliers' terms of use.
Travel buyers need to understand travel management company (TMC) technology and how TMCs can support great customer experiences. The authors cover some of the business tools and apps available for the tourism industry.
The article discusses the approaches of online retailer Asos for enhancing its customer relations by meeting their demands with the implementation of artificial intelligence and machine learning technologies in its business proceedings. Topics discussed include ensuring the provision of customer need-focused services and its personalising its customer relations through social media.
Customers are less less likely to value work they don't see. The article proposes adopting operational transparency to help customers understand and appreciate the value being added. This has the potential to increase customer loyalty and employee satisfaction. However, managers should be aware of certain conditions in which transparency can backfire.
Customer relationship management
Businessballs.com outline of CRM, including what it is, what it us for and benefits and characteristics of effective CRM
Customer relationship management
Information from NIBusinessInfo on CRM systems with benefits, drawbacks, how tio find the correct supplier and creating a CRM strategy.
DestinationCRM
Information on CRM and related products and services from the editors of CRM magazine. The site includes news, articles from the magazine, best practice guides and a CRM Directory.
My Customer
Online community of customer strategy and CRM professionals providing news, advice and discussion. The website includes a document library providing access to reports relating to CRM and customer strategy.
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