Master the art of networking
Does meeting new people in a network setting, whether in person or virtually, bring on your fight or flight response? Paul Ryan explains why this is a common occurrence – and shares tips for calming your nerves so you can make the most of every event.
Nowadays those working in practice have come to learn that in the ever-changing tech-led landscape there is a real need to offer more than just the basic accounting services clients may have expected a few years ago. There is an understanding that just doing people’s books in itself is no longer enough.
In an already crowded marketplace, and with home accounting apps on the rise, people stopped seeking out accountants, so the accountants had to start seeking out the people. To add value there has been a shift to a more consultative approach where the personal relationship between client and accountant has taken on a much greater importance.