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Five ways to survive a networking event

Many people dread the idea of having to attend a networking session, but Rupert Wesson from Debrett’s has five simple ways to make the most of it.

1. Prepare with a purpose 

‘By failing to prepare, you are preparing to fail.’ It seems unlikely that Benjamin Franklin was thinking specifically of networking events when he observed this, but that doesn’t make it any less applicable. People often attend networking events without really stopping to think why they are there. Without a plan, all you will be doing is hoovering up the canapés and passing the time of day.  

Instead, arm yourself with a plan to build your brand and that of the company you work for. Think about how you are going to describe what you do in a quick, simple and interesting way. Speaking with confidence and clarity will draw people to you and make any conversation more meaningful. 

This is an extract from the Business & Management Magazine, Issue 265, June 2018.

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This article is usually only open to Business and Management Faculty members or subscribers to Faculties online, but for a limited time, it has been opened to all.

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