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Corporate strategy and CEO appointments

Should boards shape strategy before they appoint a new chief executive to execute it? Some non-executives give their views.

In July, retail giant Tesco appointed Dave Lewis as its new Chief Executive – a brand marketing man with no top-level experience of working in a supermarket, and the first “outsider” to reach the top position in the company’s 95-year history.

The appointment is pertinent in that it signifies that the board had most likely already adopted the corporate strategy it wanted to take before securing Lewis as the man to take it forward and make it work.