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SIC 31 Revenue – Barter Transactions Involving Advertising Services

Published December 2001. Effective 31 December 2001. Withdrawn for periods starting on or after 1 January 2018 when SIC 31 is superseded by IFRS 15 Revenue from Contracts with Customers.

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An entity (Seller) may enter into a barter transaction to provide advertising services in exchange for receiving advertising services from its customer (Customer). In some cases, no cash or other consideration is exchanged between the entities.

IAS 18 requires that where the services exchanged are dissimilar, and the fair value of the transaction can be measured reliably, revenue should be recorded.

SIC 31 addresses when fair value can be reliably measured in these circumstances. It concludes that:

  • revenue from a barter transaction involving advertising cannot be measured reliably at the fair value of advertising services received
  • revenue can be reliably measured at the fair value of advertising services provided by reference to other similar non-barter transactions.

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1 January 2016 – 31 December 2017 SIC 31 2017 Required Standards

IFRSs referred to by SIC 31

This page was last updated 21 March 2019

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