This helpsheet has been issued to outline the key principles governing the marketing of practice activities.
Technical helpsheet highlighting key considerations for individuals and employers when using social media.
Find out how to use online tools, including social media, for marketing and publicity.
Find out more about brand management, including developing a personal brand.
The Design Council's guide to branding; what it is, how it works and how you can use it to help improve your business or the perception of your service.
The Knowledge Centre of this leading brand valuation consultancy contains research into the world’s most valuable brands and includes reports, articles, white papers and league tables.
Developing a personal brand
Forbes Agency offers advice on how executive leaders now need to create and market their own personal brands.
Elizabeth Harr of Hinge Marketing presents a roadmap for professionals, experts and executives.
Having a clear and authentic personal brand can open doors to new opportunities. PWC advice on how to build your own personal brand.
A guide to marketing, selling and persuading.
This book looks at the impact that blogging can have on business.
A practical guide to creating and managing successful brands.
Designed to help the reader develop core business-to-business market research skills and to apply research effectively.
A guide to working as a consultant from a US perspective.
A guide to branding for CEOs, marketing professionals and MBA students.
A book examining how companies use discount business strategies to create value.
Startup guide for entrepreneurs and small business owners.