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Marketing and brand building

Articles and guidance on marketing techniques, digital marketing, social media and the power of brand building, whether for your business or yourself.

In this section

Marketing

Marketing

This helpsheet has been issued to outline the key principles governing the marketing of practice activities.

Using social media

Technical helpsheet highlighting key considerations for individuals and employers when using social media.

Brand management

The power of branding

The Design Council's guide to branding; what it is, how it works and how you can use it to help improve your business or the perception of your service.

Brand finance

The Knowledge Centre of this leading brand valuation consultancy contains research into the world’s most valuable brands and includes reports, articles, white papers and league tables.

Developing a personal brand

Personal branding strategy

Elizabeth Harr of Hinge Marketing presents a roadmap for professionals, experts and executives.

Build your personal brand

Having a clear and authentic personal brand can open doors to new opportunities. PWC advice on how to build your own personal brand.

101 marketing strategies for accounting, law, consulting, and professional services firms

A guide to marketing, selling and persuading.

Blog marketing

This book looks at the impact that blogging can have on business.

Branding your business

A practical guide to creating and managing successful brands.

Business to business market research

Designed to help the reader develop core business-to-business market research skills and to apply research effectively.

Consultant's quick start guide: an action plan for your first year in business, The

A guide to working as a consultant from a US perspective.

Creating passion brands: getting to the heart of branding

A guide to branding for CEOs, marketing professionals and MBA students.

Discount business strategy: how the new market leaders are redefining business strategy

A book examining how companies use discount business strategies to create value.

Financial Times guide to business start up 2017/18

Startup guide for entrepreneurs and small business owners.

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