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The holistic approach to advice

What is the purpose of your business? Why does it exist? What challenges do you solve for people?

The key to building a great value proposition is putting yourself in your clients’ shoes and asking yourself, ‘If I were them, what would be my biggest challenges?’, and then identifying how you can help clients to work around them to achieve their life goals. What you offer has to address their issues, not yours.

There are plenty of examples of advisers putting this holistic approach into practice. I know of some, for example, who specialise in offering a great range of financial services to dental practices, but also recommend external consultants if one of these firms wants help improving its business. Some also offer broking services to help these clients buy and sell businesses.