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How are the Big Four in tech using artificial intelligence?

The so-called Big Four in tech – Google, Amazon, Facebook and Apple – have been using artificial intelligence to further their ambitions in different ways. Nina Bryant explores the future of automation, delving into the world of smart speakers – Harman Kardon’s Invoke, Apple’s Homepod, Sonos’ One, Google’s Home Max and Amazon’s Echo Plus – to see which one performs the best.

Often regarded as the Big Four of tech, the services of GAFA – Google, AI speakersAmazon, Facebook and Apple – have become embedded as influencers within society.

Driving that influence is the technology that will power them: AI, machine learning (ML) and cognitive computing delivered by cloud services that exceed current capabilities and expectations.