Marketing
Technical helpsheet has been issued to outline the key principles governing the marketing of practice activities.
Marketing and brand building
Articles and guidance on marketing techniques, digital marketing, social media and the power of brand building, whether for your business or yourself.
In this section
Marketing
Using social media
Technical helpsheet highlighting key considerations for individuals and employers when using social media.
Social media marketing
Find out how to use social media tools for marketing and publicity.
Brand management
Brand management
Find out more about brand management, including developing a personal brand.
Brand finance
The Knowledge Centre of this leading brand valuation consultancy contains research into the world’s most valuable brands and includes reports, articles, white papers and league tables.
Developing a personal brand
13 tips to build an executive personal brand
Forbes Agency offers advice on how executive leaders now need to create and market their own personal brands.
Personal branding strategy
Elizabeth Harr of Hinge Marketing presents a roadmap for professionals, experts and executives.
Build your personal brand
Having a clear and authentic personal brand can open doors to new opportunities. PWC advice on how to build your own personal brand.
eBooks
101 marketing strategies for accounting, law, consulting, and professional services firms
A guide to marketing, selling and persuading.
Advising the wealthy client: a handbook for working with the ultra wealthy
Countries are racing to disclose bank accounts to garner more tax income from the ultra wealthy and the politics of being in the “1% club” are not always positive. Yet these are important clients with important needs.
Blog marketing
This book looks at the impact that blogging can have on business.
Branding your business
A practical guide to creating and managing successful brands.
Building a marketing plan: a complete guide
A practical guide to developing a marketing plan.
Business to business market research
Designed to help the reader develop core business-to-business market research skills and to apply research effectively.
Conducting marketing research for international business
A practical guide to expanding into foreign markets, written from a US perspective.
Consultant's quick start guide: an action plan for your first year in business, The
A guide to working as a consultant from a US perspective.
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