Using social media
Technical helpsheet highlighting key considerations for individuals and employers when using social media.
Marketing your practice
Tips and guidance on marketing your practice.
Using your chartered accountant status
Use the things that set chartered accountants apart to help you market your practice. These include:
- your qualification, training and experience
- the fact that you are required to keep up to date and undertake continuing professional development
- your adherence to ICAEW's bye-laws, regulations, standards, and Code of Ethics
- your firm's membership of the Practice Assurance scheme
- the fact that ICAEW sets and monitors standards and provides guidance on a range of subjects
- the fact that you have professional indemnity insurance and
- the fact that people can contact ICAEW if there's a dispute.
Managing social media to avoid reputational damage
Jennifer Janson, Six Degrees and Jamie Harley, PwC discuss the potential impact of social media on reputation, how best to manage this risk and use social media to the benefit of the organisation.
Social media marketing
01-04-2014
Find out how to use social media tools for marketing and publicity.
ICAEW Code of Ethics
18-05-2011
Access the Code which is based on IESBA’s Code of Ethics for Professional Accountants and supporting materials.
Promote your firm
Find a Chartered Accountant is the official online directory of ICAEW firms, driving new business your way.
Promoting your business or practice
25-03-2011
Generate new business and advertise your business or practice at discounted rates.
Brand management
27-05-2015
Find out more about brand management, including developing a personal brand.
Marketing
Premium Content: This is exclusive item - please log in or subscribe to view this item.
01-02-2015
Technical helpsheet has been issued to outline the key principles governing the marketing of practice activities.
Use of 'chartered accountant'
Premium Content: This is exclusive item - please log in or subscribe to view this item.
21-04-2020
This helpsheet outlines the conditions and restrictions governing the use of the title ‘chartered accountants’ by firms.
Practice names and letterheads
Premium Content: This is exclusive item - please log in or subscribe to view this item.
01-01-2015
This helpsheet provides guidance on the selection of practice names and the requirements for use of descriptors, legends etc. for letterheads and other formal stationery.
Copy checking services for your practice
Technical Advisory Services provide copy checking services to ensure that your practice letterhead and marketing materials meet ICAEW requirements.
Marketing
For just £25 for an A4 sheet or equivalent the technical advisory team will check your marketing material to ensure that it is consistent with the requirements of the ICAEW Code of Ethics.
Checking materials before publication can avoid complaints and unnecessary expense and our normal turnaround time is five working days.
Email your material to information.centre@icaew.com
Practice letterheads
Your practice letterhead and other stationery must comply with legislation, including the Companies Act requirements as well as ICAEW’s Regulations and Guidance statement ‘The names and letterheads of practising firms’.
Avoid unnecessary expense and other problems by getting your draft stationery checked by the Regulatory Information team before you send it to your printers.
There is no charge for this service and our normal turnaround time is two working days.
Please email your material for checking to ethics@icaew.com
Marketing your practice
Marketing can help to get your firm in front of the businesses most likely to need your services. On this page you can find information on successful practice marketing and the services we provide to help you.
Sales and marketing
Increase your sales and brand impact
Can't find what you are looking for?
If you're having trouble finding the information you need, ask the Library & Information Service. Contact us by telephone on +44 (0)20 7920 8620, by web chat or by email at library@icaew.com.