ICAEW.com works better with JavaScript enabled.

Continue reading

Mining for useful insights from business data

Mike Whitten explains the challenges that come with attempting to gain useful insights from business data, including the limitations of using artificial intelligence.

 Data analytics can’t do everything. Neither can AI. The value derived from outputs are highly dependent on the quality of the inputs – we’ve all heard the expression “garbage in, garbage out”. A couple of common challenges to managing the inbound data are: