While ICAEW’s website is a window into the breadth of support for our members, students and the wider finance community, we understand it can be a challenge to locate a specific resource.

Last year we undertook two research projects to help us understand the difficulties that members and students were experiencing in navigating icaew.com and identify how to make it easier. As a result we are working to change the main navigation over the coming months – making labels clearer and moving content to sit in more intuitive sections of the website.

You may have noticed that we have implemented the first stages of the change already. In April, the label ‘Insights’ was replaced with ‘News’ on icaew.com to make it clear that this is where our latest updates on the finance sector and the profession can be found. 

We also brought our news content to sit with our technical resources, in an area of the website called ‘Technical guidance and news’. This means you can find our latest podcasts and tax news, alongside the more detailed technical support provided by our faculties.

The next step was the creation of a new section to showcase our valuable research, policy work and public awareness campaigns. ICAEW members advise more than three million businesses, we draw on their experience and our technical expertise to create recommendations to positively shape economies and the future of the accountancy profession. 

Whether you want to see the results of our latest Business Confidence Monitor, our quarterly international economic analyses, ideas for reforming VAT or advice on priorities for regional governments, you can now find them all under 'Policy and research’ in the main navigation.

Visit our new sections: 

• Technical guidance and news
• Policy and research

Addressing the challenge of AI misinformation

Since we embarked on the project to improve the user experience on the ICAEW website the information landscape has changed radically. 

Generative AI tools are now mining our content to answer the questions you pose it. Unfortunately, due to the way these AI tools prioritise sources, they are sometimes, using older content on icaew.com and providing misleading answers. 

To help prevent AI misinformation we are working on a project to review the content on our website and remove out-of-date information. If you've spotted something that you know needs updating please let us know.

This is not just a challenge for ICAEW, but for all organisations which publish significant amounts of guidance. For example, the UK government is undertaking a similar exercise to prevent AI serving up incorrect information from gov.uk. 

We know that sometimes our members need access to older ICAEW materials and this will still be available through our digital archive and library.