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eBooks on marketing

We offer instant, full text access to over 450 eBook titles on key business and reference topics. Browse eBooks on marketing.

Our eBooks are available to logged-in ICAEW members, ACA students and other entitled users.

See the A–Z of eBooks for a complete list of titles available across all subjects.

101 marketing strategies for accounting, law, consulting, and professional services firms

A guide to marketing, selling and persuading.

Blog marketing

This book looks at the impact that blogging can have on business.

Branding your business

A practical guide to creating and managing successful brands.

Business to business market research

Designed to help the reader develop core business-to-business market research skills and to apply research effectively.

Consultant's quick start guide: an action plan for your first year in business, The

A guide to working as a consultant from a US perspective.

Creating passion brands: getting to the heart of branding

A guide to branding for CEOs, marketing professionals and MBA students.

Discount business strategy: how the new market leaders are redefining business strategy

A book examining how companies use discount business strategies to create value.

Financial Times guide to business start up 2017/18

Startup guide for entrepreneurs and small business owners.

From idea to profit: how to market innovative products and services

Current thinking and practice in business marketing.

Good small business guide: how to start and grow your own business

A practical guide for anyone interested in starting a business.

Leading corporate turnaround: how leaders fix troubled companies

Advice and best practice from turnaround professionals.

Managing business risk: a practical guide to protecting your business

A guide to all major topics of concern for risk management.

Market data explained: a practical guide to global capital markets information

A comprehensive guide to understanding market data in simple terms.

Marketing manifesto, The

Step-by-step guide to creating a successful marketing strategy.

Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

Guide to marketing from a US perspective.

Routledge dictionary of business management, The

Business management for students and working professionals.

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