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Merchandising and film promotion – keep the faith

A recent application by a retro bag selling company from Manchester to register a trade mark based on the traditional Northern Soul logo and the words "Keep The Faith – Northern Soul" has been refused by the Intellectual Property Office (IPO).

Commentators on the case have noted, as did the IPO, the resurgence in interest in Northern Soul and this is being further stoked by the recent 2014 release of a film about the scene, entitled "Northern Soul". Although a drama, it follows a young lad's discovery of the scene in 1974 allowing the viewer to understand its characteristics. Again, I have to declare my interest here as I am the accountant for the film production company and was also an extra in the film, also providing some comment on how it was 'back in the day' to the director.