Winning with partners: A practical guide to International Expansion
A small-to-medium size company (SME) wishing to start an export business can realize its ambition through operating an indirect route to market – via partners – or a direct route with its own resources/offices/subsidiaries in the export market. The former route is often the initially preferred choice because it is less costly than establishing a direct presence - and it is this route that is the focus of this book.
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