Your charity needs YOU
As the call for charitable services soars, the very cause – a world pandemic – has hobbled fundraising efforts and stripped the sector of its income stream. Xenia Taliotis looks at how cash-strapped charities are trying to meet demand while managing a £10 billion shortfall
In 2019, the London Marathon raised £66.4m for charities; Comic Relief’s Red Nose Day, £63.5m; and Macmillan’s World’s Biggest Coffee Morning, £27.5m. In 2020, those numbers had dropped to £16.1m, £52m (2021) and £10m respectively – a direct result of the pandemic’s devastating effect on event fundraising, which for many charities is the single most important source of income.