Turn your data into insights
Collecting information is everything if you know what’s relevant and how to analyse it – spreadsheet manipulation does not always increase understanding. Dr Liam Fahey shares six best practices for brands that want to turn gigabytes into insights
A curious development in our age of information overload is that while organisations today are awash in data, the explosion has not led to a commensurate enhancement of insight. In fact, many businesses can be described as suffering an insight deficit. This shortfall is especially damaging to both companies and clients as they miss valuable opportunities for growth and improved profitability.