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Special report: Developing a vision for your business
This special report looks at what makes a good vision, the benefits of having one, the role of the FD in the process, leadership, storytelling and the use of visions in medium-sized businesses.
When I first proposed the idea of a special report on business visions I was met with two strongly held views; firstly: that visions are hugely valuable in providing businesses with a sense of direction and employees with a common sense of purpose; secondly: that visions are no more than empty talk which bear no relation to how businesses really operate. Hopefully, after reading this report you will be convinced that the first view has merit, but at the very least you should feel well informed enough to know which camp you belong to.
Some of the cynicism surrounding visions may well be caused by the lack of consistency in the way the term vision is defined. As I discovered, when trawling the internet for the examples that we have included in the appendix, one person’s mission is another person’s vision. The terms are often used interchangeably.