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Digital transformation will power your business

Investing in technology – including AI and machine learning, video conferencing, cyber defence and data management – is vital to the post-pandemic strategy of any business. But how do you identify the right opportunities to drive value for your business, and find the technology advocates to help? Andrew Hampshire lays out four key steps


From market creation or disruption to revenue opportunities and product enhancements, technology can improve or completely change the way businesses are managed and run. The COVID-19 pandemic has only further accelerated this technology adoption. Microsoft CEO Satya Nadella recently spoke about its accelerating effect on digital transformation across industries, saying: “What we were going to think about during 2030 is probably going to be true in 2025.”