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Toy industry

Research guide

Published: 14 Mar 2019 Updated: 13 Jan 2021 Update History

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Access to our exclusive resources is for specific groups of students, subscribers and members.
Contents

Use our industry guide to find key background information, market research, import and export guidelines, statistics, legislation, trade bodies and trade publications.

The Business & Industry Guides series is produced by the Library & Information Service for ICAEW members and ACA students.

We can compile tailored key players reports, mailing lists, market reports, benchmarking reports and industry news. Our enquiry team can also research other industry-specific information, such as taxation, for you. Call us on +44 (0)20 7920 8620 or email library@icaew.com.

Trends and forecasts

Access to articles from leading business, finance and management journals is available to ICAEW members and students.

Market research

Market research reports focusing on this business sector are available from a number of market research specialists. In most cases these reports are available to fee-paying subscribers or on a pay-as-you-go basis.

Some free information is available from the following market research specialists, ranging from industry news to executive summaries of the reports.

Euromonitor
A full listing of reference products and research reports for the toys and games industry from Euromonitor, with a range of global, country and company level reports. Each report provides a contents listing and a useful executive summary reporting on the key trends in each country report.

IBISWorld
Business and industry research specialists offering reports on a wide range of sectors, including game and toy manufacturing and toy retailers. Report snapshots, table of contents and a sample report are available. The company also produces global industry research reports.

Mintel
Report from Mintel covering the UK toy retailing market. The website includes a summary and the option to view a contents listing.

Industry news

The Library can carry out industry news searches for ICAEW members and ACA students.

Statistics on the UK

Office for National Statistics

The Annual Business Survey (ABS) from the Office for National Statistics collects financial information covering UK production, construction, distribution and service industries. Statistics available include:

  • number of enterprises;
  • total turnover;
  • approximate gross value added at basic prices;
  • total purchases of goods, materials and services;
  • total employment – average during the year;
  • total employment costs;
  • total net capital expenditure;
  • total net capital expenditure – acquisitions;
  • total net capital expenditure – disposals;
  • total stocks and work in progress – value at end of year;
  • total stocks and work in progress – value at beginning of year;
  • total stocks and work in progress – increase during year.

The dataset Non-financial business economy, UK: Sections A to S includes statistics for:

  • Manufacture of games and toys (32.4)
    See Section C: Manufacturing
  • Retail sale of games and toys in specialised stores (47.65)
    See Division 47: Retail trade, except of motor vehicles and motorcycles

Statistics on Europe

Toy Industries of Europe (TIE)

Eurostat

Eurostat, the EU statistics hub, collates detailed Structural Business Statistics giving the latest figures for industry, construction, trade and services by sector and country. The indicators available include:

  • number of enterprises
  • turnover or gross premiums written
  • production value
  • value added at factor cost
  • gross operating surplus
  • wages and salaries
  • social security costs
  • gross investment in tangible goods
  • gross investment in land
  • gross investment in existing buildings and structures
  • gross investment in construction and alteration of buildings
  • gross investment in machinery and equipment
  • number of employees
  • number of persons employed per enterprise.

Statistics within the database are available for:

  • Manufacture of games and toys (C324)
    See database section ‘SBS – industry and construction’
  • Retail sale of games and toys in specialised stores (G4765)
    See database section ‘SBS – trade’

Global statistics

International Council of Toy Industries (ICTI)

ICTI provides industry statistics with global percentage figures and graphs for the traditional toy market from 1998 onwards by continent and country.

INDSTAT

The UN Industrial Development Organization (UNIDO) collects and compiles industrial statistics known as INDSTAT, which give information on:

  • number of employees
  • number of establishments
  • output
  • value added
  • total wages and salaries.

Statistics by country are available for:

  • Games and toys (3694)

UN Commodity Trade Statistics Database (Comtrade)

The UN compiles and publishes international import and export statistics in the Commodity Trade Statistics Database (Comtrade) , giving figures for goods traded by value, quantity and weight for each country.

Statistics are available for:

  • Toys, games, sports requisites (95)

UN Industrial Commodity Statistics Database

The UN provides statistics on the quantity of goods produced by country in the Industrial Commodity Statistics Database.

Figures are available for:

  • Dolls representing human beings; toys representing animals or non-human creatures (38)
  • Video games of a kind used with a television receiver (38)

Legislation and regulation

UK

Gov.uk provides some guidance on the main legislation applicable to various sectors, including regulations for toy manufacturers and their responsibilities.

Global safety regulations

Information on specific safety standards and regulations applicable to toys and games is available from the following organisations.

ICTI
List of ISOs and standards from countries worldwide with contact details for the standard-setting bodies.

Toy Retailers Association
Background to toy safety regulations in the UK.

Import and export

Retail sector and the EU
Guidance for the retail sector on new rules from 1 January 2021. It covers importing and exporting, selling goods, trading with the EU, workforce, providing services, R&D funding, regulations, and the Northern Ireland Protocol.

Consumer goods sector and the EU
Guidance from the Department for Business, Energy & Industrial Strategy for the consumer goods sector on working with the EU from 1 January 2021.

Trade Tariff

The Trade Tariff is a useful Gov.uk database listing tax, duties and licenses for the import and export of goods between the UK and other countries. The database is searchable by product or commodity code and results can be filtered by date and country. Information also includes links to relevant conditions and regulations.

See import and export information for:

UK business guides

Atom Content Marketing guides

The Start Up Donut from Atom Content Marketing provides practical information on starting up and running a number of small business types. Guides cover a range of areas including market research, current trends, regulations, products and services, promotion and pricing. They include:

UK key players, ratios and trends

A range of reports on this sector are available to ICAEW members and ACA students via the Library.

UK benchmarking

The Library can supply benchmarking reports to ICAEW members and ACA students.

Trade bodies

The websites of trade bodies in this sector are a useful source of industry overviews, contacts and statistics.

UK

Europe

Asia

Global

The ICTI provides a listing of its members throughout the world.

Trade journals and publications

Trade journals, B2B magazines and specialist consumer magazines are another useful source of news and statistics.

Further resources

Toys and games industry guide: British Library
British Library industry guides provide listings of resources for industry-specific information, including print directories and materials held by the British Library.

Contact the British Library Business and IP Centre for more information.

Further reading

Articles and books in the Library collection

To find out how you can borrow books from the Library please see our guide to book loans.

You can obtain copies of articles or extracts of books and reports by post or email through our document supply service.

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