Laetitia is ICAEW's Chief Brand & Marketing Officer, joining the Institute in January 2026 as its first executive in this role. She leads ICAEW's global brand, reputation and marketing strategy, driving engagement, retention and sustainable growth across its student and member communities.
With extensive experience spanning B2B, B2C and D2C organisations, Laetitia has held a variety of senior leadership positions, including Chief Marketing Officer, Managing Partner and Director-level roles. She brings expertise in brand strategy, marketing, communications, thought leadership and creative development, and has successfully led transformation programmes across the UK, Europe and APAC.
Outside of ICAEW, Laetitia is a Trustee of Home-Start WKCHF, supporting families facing challenging circumstances.
