Mike is one of the world's most respected copywriters, with over 30 years’ experience in advertising, design and brand.
In 2013 he co-founded Reed Words, a unique consultancy specialising in language as a strategic branding tool. Reed Words works with clients around the world, including Google, McKinsey & Co, Heinz, Zoox, McDonald’s, the Premier League and Formula 1.
Mike and his team have won most of the leading industry awards, including Cannes Lions, multiple D&AD pencils, Transform awards, and Brand Impact Awards. Mike is a popular speaker at conferences everywhere from Berlin to New York to Costa Rica.
