#ICAEWROAR aims to identify the UK’s top accountancy online influencers using unique values-led formulas.
Accountancy and financial services have become increasingly active on social media in recent years. ICAEW seeks to influence the industry through this campaign and by encouraging more of our members and member firms to consider their social media presence.
#ICAEWROAR celebrates UK-based individuals who cover accountancy and finance-related topics, and whose tone and conduct is reflective of ICAEW's values.
Tested in 2023, our LinkedIn influencer ranking used X data to inform and build out our LinkedIn list of influencers. Same criteria, to be UK based, have a profile on LinkedIn, cover accountancy-related topics, and represent a tone of voice reflecting ICAEW's values, applied.
Our values are imperative to the way we communicate, behave, and position ourselves. We are bound by our Royal Charter to promote acting responsibly and behaving with integrity, throughout our profession and beyond. These values underpin our ranking system and have informed the design of the algorithm we have written, so will ultimately decide who ranks.
We have developed our ranking algorithm using social media listening tools, which are used to search and list possible contenders and analyse the reach and engagement of their posts. Our LinkedIn ranking’s data was collected manually and a formula considering quality over quantity was applied.
For our #ICAEWROAR Top UK Online Influencers ranking we have focused on UK-based individuals using X within the realms of accountancy. The ranking on X is published each year in December.