#ICAEWROAR aims to identify the UK’s top accountancy online influencers using a unique values-led formula.
Launched in 2015, #ICAEWROAR scopes the social media landscape of accountancy to identify the profession’s top online influencers.
Accountancy and financial services haven’t always been the most active sectors on social media. ICAEW is seeking to influence the industry through this campaign and encourage our members and member firms to consider their social media presence.
#ICAEWROAR celebrates UK-based individuals using social media within the realms of the accountancy profession. In order to be included on our list of influencers, you must be based in the UK, have a Twitter handle, cover accountancy-related topics, and represent a tone of voice reflecting ICAEW's values.
Our brand values are imperative to the way we communicate, behave and position ourselves. We are bound by our Royal Charter to promote acting responsibly and behaving with integrity, throughout our profession and beyond. These values underpin our ranking system and have informed the design of the algorithm we have written, so will ultimately decide who ranks.
We have developed this algorithm using Falcon’s listening tool, our social media intelligence platform, to search and list the contenders.For our fifth #ICAEWROAR Top UK Online Influencers ranking we have chosen to concentrate on UK-based individuals using Twitter within the realms of accountancy. The winners will be revealed on 9 December 2022.