#ICAEWROAR influencers are ranked using a formula tailored to emphasise quality over quantity. Our algorithms are unique to ICAEW. Private profiles are not included in rankings.
See our X or LinkedIn methodology and algorithm.
Methodology and algorithm – X
For our 2015-24 X rankings, we focused on UK-based individuals posting on X and discussing accountancy related topics such as tax, budget, assurance, insolvency, audit, and finance.
Our values of integrity, objectivity and respect for others were applied to the tone of voice of the tweets, determining the data we included in our metrics.
- Author posts.
- Audience re-posts.
- Positive and neutral sentiment.
- Visibility and audience relevance.
Methodology and algorithm – LinkedIn
As part of our LinkedIn trial in 2023 we focused on UK-based individuals posting on LinkedIn and discussing accountancy related topics such as tax, budget, assurance, insolvency, audit, and finance.
Our values of integrity, objectivity and respect for others were applied to the tone of voice of the posts, determining the data we’ve included in our metrics.
Unlike our X ranking, the LinkedIn ranking was based on manual data collection on posts including accountancy topics. We looked at metrics comprising of:
- Audience reactions.
- Audience comments.
- Audience reposts.
- Audience relevance.
- Positive and neutral sentiment.
- Active account criteria should have posted within three months of data collected.