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Masterclass 11: Using a generative AI platform to serve clients better

Author: ICAEW Insights

Published: 10 Oct 2025

Moore Kingston Smith is using generative AI to better understand engagements with clients and to serve them more effectively.
Masterclass 11: Using a generative AI platform to serve clients better Jared Goodrich ACA, Senior Manager, Moore Kingston Smith talks through how the firm uses a ring-fenced generative AI platform to analyse all previous online meetings with clients, and use the outputs to serve them more effectively.

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