When you want updates

Recognising that many finance professionals are time-poor and have very busy inboxes, in March ICAEW asked readers how they would like to receive Insights updates in future.

Close to two-thirds of those who took part in our survey agreed that receiving emails every day was too much and that most often they were able to engage with Insights content twice a week.

The responses aligned with our broader analysis of engagement and from 5 May we will trial replacing the Daily email with Insights ebulletins twice a week – Tuesday and Friday.

Don’t worry this doesn’t mean you will miss out on time-sensitive updates – such as ICAEW’s analysis of Budget announcements. Alongside our twice-weekly emails, we will send out breaking news on the most vital updates to ensure you have up-to-date information immediately.

What topics you want to hear about

Alongside asking how often you wanted to receive updates, we asked which current content was most useful and what you would like to receive more of.

The response was clear, with developments in tax and corporate reporting, alongside insights into the broader economic landscape confirmed as the key areas most readers were interested in.

These topics will remain a core focus for Insights moving forwards, and the government’s plans on the Modernisation of Corporate Reporting will be covered in detail when they are revealed in the coming weeks.

Other suggestions for more content were support for small and micro businesses, industry-specific and role-specific support. We have already started working on these areas with recent articles covering how small businesses can prepare for audits; how CFOs can navigate uncertainty, and how firms in creative industries can protect their intellectual property.

Several readers also asked for more focus on international and regional developments. We will be working with ICAEW teams across the UK and beyond to create content that helps meet this need.

Keep sharing your feedback

Over the next three months we will monitor the effectiveness of the new, more focused Insights updates and will confirm our longer-term approach over the summer.

In the meantime, we would welcome any feedback on what you want to read or general comments. Please continue to share your thoughts.