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Graeme Bursack, Partner at Goodman Jones LLP - DLiP sponsor

Author: Learning and Professional Development

Published: 07 Jun 2021

Graeme Bursack, Partner at Goodman Jones LLP provides his account on why he sponsored a participant to enrol on ICAEW's Developing Leadership in Practice (DLiP™) programme.

Graeme Bursack

Partner, Goodman Jones LLP

In order for our practice to grow and thrive, we need to do all we can to identify and nurture our next generation of potential partners. Our CPD timetable ensures we are all up to date from a technical point of view. However, being a partner is also about developing leadership, commerciality and selling and negotiating skills necessary to drive our practice forward. We wanted a course that would provide our top talent with additional training and nurturing to complement and enhance our in-house processes in these areas.

The practice has seen several benefits as a result of attending DLiPTM. They are more aware of the need to market and promote themselves with both partners and clients. Their awareness has broadened out to more fully encompass the business aspects of running a practice. They are more prepared to ‘put their heads above the parapet’ in contributing their views.

I have been on a number of leadership courses over the years, but they were often too generic, and, in consequence, of less value. The DLiPTM course facilitators have extensive on-the-ground experience of our profession, and the issues we face in the real world. The course is therefore tailored to our needs.